Google cloud Next 2024
Google was built in the cloud, and over the last several years, the company
has shifted its focus towards expanding its Cloud business to extend
the best of its tools, breakthroughs, and computational infrastructure to
assist other businesses in building and transforming themselves.
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| Google cloud Next 2024 - More momentum with generative AI |
This strategic shift has yielded remarkable results, with the Cloud business
demonstrating tremendous momentum. In Q4 alone, the Cloud division achieved
a staggering $36 billion annual revenue run rate, marking a fivefold
increase from its performance five years prior. This exponential growth
underscores Google's commitment to empowering businesses with the resources
and capabilities necessary for thriving in today's digital landscape.
One of the pivotal factors driving the success of Google Cloud is its
substantial investments in artificial intelligence (AI). Recognizing
AI as the cornerstone of future technological transformations, Google has
dedicated significant resources to bolstering AI infrastructure and models.
This strategic emphasis has positioned Google at the forefront of the AI
platform revolution. Presently, over 60% of funded generative AI startups
and nearly 90% of generative AI unicorns are counted among Google Cloud's
esteemed clientele.
This week at Cloud Next, Google is unveiling further initiatives aimed at leveraging its decades of innovation and research to benefit organizations worldwide.
Led by Google Cloud CEO Thomas Kurian, the event promises to provide a
comprehensive
overview
of the latest advancements and offerings from Google Cloud, reaffirming the
company's commitment to driving innovation and facilitating digital
transformation on a global scale.
Expansion access to Google's best AI models in Vertex AI
Over the last six months, Google has launched its most capable models yet,
including Gemini 1.5 Pro, and today it's being taken into public
preview for our Cloud customers and developers. Gemini 1.5 Pro
showcases dramatically enhanced performance and includes a breakthrough in
long context understanding. This advancement allows it to consistently
process 1 million tokens of information, unlocking new possibilities for
enterprises to leverage AI in their endeavors.
When combined with Gemini’s multimodal capabilities, such as audio,
video, text, and code processing, long context understanding enables
enterprises to achieve feats previously unattainable with AI alone. For
instance, a gaming company could offer a comprehensive video analysis of a
player’s performance, accompanied by tailored tips for improvement.
Similarly, an insurance company could streamline the claims process by
amalgamating video, images, and text inputs to generate detailed incident
reports.
Moreover, Google is expanding access to a new version of its open model,
Gemma, tailored to assist customers with code generation and other forms of
code assistance.
These features are now accessible on Vertex AI, Google Cloud’s platform designed to customize and fully manage an array of cutting-edge AI models.
With over 1 million developers utilizing generative AI tools like
AI Studio and Vertex AI, Google aims to empower users to
augment and ground their models in verifiable sources of information.
Through Vertex AI, customers can now enhance model accuracy by integrating
outputs with high-quality data sources, such as Google Search, as
well as their own proprietary data and trusted enterprise applications like
Workday and Salesforce, along with Google Cloud databases like
BigQuery.
Building with Google's AI Hypercomputer
Advancements in generative AI hinge on robust underlying infrastructure,
and Google's AI Hypercomputer stands at the forefront. By
amalgamating TPUs, GPUs, AI software, and more, it offers unparalleled
performance and cost benefits for model training and deployment. Presently,
a multitude of leading AI enterprises and Google Cloud clientele, including
Anthropic, AI21 Labs, Contextual AI,
Essential AI, and Mistral AI, capitalize on this
infrastructure.
Today marks another significant stride as Google announces the general
availability of TPU v5p, its pinnacle AI accelerator yet. This
iteration boasts unmatched power, scalability, and flexibility for both
training and inference tasks, showcasing a fourfold increase in compute
potency over its predecessor, promising to redefine the landscape of AI
computing.
Gemini for Cloud and cybersecurity
Google introducing new features that provide AI assistance to help
customers work and code more efficiently, identify and resolve security
threats, and more.
Starting today, Google is upgrading Gemini Code
Assist, which can generate and test code. One of the most exciting
additions is the introduction of Gemini 1.5 Pro (in private preview) — with
a larger context window, it can deliver even more accurate code suggestions
and deeper insights.
Furthermore, Google is also providing more AI-driven tools to help
organizations spot threats, summarize intelligence, and take action against
attacks.
Gemini in Threat Intelligence, currently in preview, utilizes
natural language processing to deliver deeper insights about how threat
actors behave. The larger context window of Gemini enables the analysis of
much larger samples of potentially malicious code, resulting in more
accurate threat identification and resolution.
Launching more AI-powered features in Google Workspace
Last year, Google initiated the integration of generative AI capabilities
into Google Workspace with the introduction of "Help me write." Since then, millions of individuals and enterprises have embraced Gemini
for Google Workspace functionalities, seamlessly incorporating them into
their daily workflows spanning Gmail, Docs, Sheets, and
beyond.
Building on this success, Google is expanding Gemini's capabilities further
by introducing enhancements across Gmail, Meet, and Chat. Additionally, they
are unveiling Google Vids, a comprehensive video creation application
tailored for professional use. Google Vids will join the suite of
productivity tools alongside Docs, Sheets, and Slides, promising to
streamline video content creation for businesses and individuals
alike.
How customers are innovating
Google is witnessing remarkable customer traction across various sectors,
spanning retail, transportation, and numerous others. A growing number of
customers are leveraging generative AI to develop agents capable of
processing information across video, audio, and text mediums. These agents
play pivotal roles in tasks such as customer service and creative design,
continually learning and enhancing their capabilities over time.
Mercedes-Benz stands out as a prime example, integrating Google's AI
in diverse number of ways, from their intelligent sales assistant to
enhancing call center operations and optimizing website experiences. Looking
to the future, Google is pleased to collaborate with Mercedes-Benz to
introduce Gemini models into the in-car conversation system,
promoting further innovation and synergy between the technology and
automotive fields.
Uber is a prime example of a company leveraging AI agents to enhance employee productivity and efficiency. Through the implementation of AI tools, Uber aims to empower its workforce by saving time and enabling them to perform more effectively. Specifically, in the realm of customer service, Has introduced innovative tools designed to streamline interactions with users.
These tools provide valuable summaries of communications and surface relevant context from past interactions. By equipping front-line staff with these resources, Uber enables them to deliver more informed and helpful assistance to users, ultimately enhancing the overall customer experience.
Since 2018, Google has forged a strategic partnership with Palo Alto Networks to tackle the formidable security obstacles confronting its clientele. Now, embarking on a new phase of AI innovation, Google eagerly collaborates with Palo Alto Networks to leverage its own cutting-edge capabilities, driven by Gemini technology, alongside Palo Alto Networks' formidable cybersecurity platforms.
This collaboration aims to equip security teams with a distinct advantage against assailants, providing near real-time insights and responses to thwart potential threats. This partnership underscores a shared commitment to pushing the boundaries of cybersecurity, utilizing advanced AI solutions to fortify defenses and safeguard digital ecosystems against evolving risks.
What’s next for Google Cloud
As numerous companies continue to forge partnerships with Google Cloud, the upcoming Cloud Next event promises to showcase a myriad of success stories. These collaborations exemplify the burgeoning innovation and momentum within the tech sphere.
Just as cloud computing revolutionized business operations a decade ago, artificial intelligence (AI) now stands poised to usher in another wave of transformative opportunities. Google Cloud remains at the forefront of this evolution, empowering organizations worldwide to achieve remarkable feats. The anticipation mounts as we eagerly await the groundbreaking advancements that lie ahead in this ever-evolving landscape.